This year’s Phlippine Franchise Expo found a new home at SMX
We were at this year’s Philippine International Franchise Conference and Expo yesterday finally as visitors and no longer as participants. It was moved from its yearly venue, World Trade Center, to SMX Convention Center at SM Mall of Asia. The expo will be there until today, July 13. I think the entrance fee is P50. As usual, we got ours free.
This year’s theme is about the “secrets to franchising success”. Conferences were held at New World Renaissance Hotel in Makati last week where the organizers have invited speakers to share their expertise in the franchise business. At the expo, old but power brands were still there as testaments to their successful expansion programs. New players and emerging concepts from steamy siomai carts to company logo shirts printing have joined the bandwagon. The Philippines, according to Philippine Franchise Association, ranks 4th in the world in terms of number of franchise concepts and outlets.
What are basically the secrets to franchsing success? It’s actually multi-faceted. But let me sum it up to you in 4 words based on my actual experience running a franchise program before: money, location, brand and longevity.
One Response
July 13th, 2008 at 3:15 pm
I think my boss was there too. He’s thinking ksi of franchising Nurture Spa. He attended the conventions too.
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