One of the best expos we’ve been to this year. It’s worth your gas.
Laptop Phoneshop Exchange is one of the latest emerging concepts in the recent 2008 Philippine Franchise Conference and Expo at SMX Convention Center. It is a financial service business with personal electronic gadgets and laptops as collaterals instead of jewelries, watches and other appliances. It operates like a regular pawnshop.
The business is very young. Laptop Phoneshop Exchange started its operations in 2006 in Barangay Valencia, Quezon City. Since then, the business expanded to eight more branches in Metro Manila and key cities in Visayas and Mindanao.
Here are some helpful information if you want to learn more about the business:
Franchise fee: P450,000
(Inclusive of use of trade name, location approval, training for cashiering and appraisals, procurement program, marketing, opening assistance, operations manual and research & development.)
Initial term: 5 years
Total investment: P1.360 M
Continuation fee: P15,000/month
Required space: minimum of 30sqm
For inquiries, call 411-0288 or 413-3632 or send an email to laptop_exchange@yahoo.com.
This year’s Phlippine Franchise Expo found a new home at SMX
We were at this year’s Philippine International Franchise Conference and Expo yesterday finally as visitors and no longer as participants. It was moved from its yearly venue, World Trade Center, to SMX Convention Center at SM Mall of Asia. The expo will be there until today, July 13. I think the entrance fee is P50. As usual, we got ours free.
This year’s theme is about the “secrets to franchising success”. Conferences were held at New World Renaissance Hotel in Makati last week where the organizers have invited speakers to share their expertise in the franchise business. At the expo, old but power brands were still there as testaments to their successful expansion programs. New players and emerging concepts from steamy siomai carts to company logo shirts printing have joined the bandwagon. The Philippines, according to Philippine Franchise Association, ranks 4th in the world in terms of number of franchise concepts and outlets.
What are basically the secrets to franchsing success? It’s actually multi-faceted. But let me sum it up to you in 4 words based on my actual experience running a franchise program before: money, location, brand and longevity.
