Archive for March 22nd, 2008

Thawing Greenland


2008
03.22

It was reported that the Philippines, and maybe some parts of the Southeast Asian region, will have a wet summer this year due to La Nina. But that doesn’t stop people from their exodus to the beaches and show off their winning forms only frequent visits to gym or maybe popping of Orovo diet pills can make possible. Temperatures during the past summers have been increasing and not even La Nina can dampen it. The obvious answer is global warming.

greenland

Now, while switching through cable channels, I stumbled upon this recent National Geographic feature on Greenland, a Danish territory and the world’s largest island four times the size of France. Ice sheets on this frozen region is melting three times faster than what was recorded in the last five years. Grasslands are emerging and forests are waking up from deep slumber. What used to be a frozen land of potatoes is now growing brocolli, cabbage and cauliflower. The greening of Greenland offers opportunities to develop agriculture, livestock, commercial fishing, roads and infrastructure, oil and mining industries. Greenland is headed to an economic boom as investors are starting to scramble over the untapped wealth of the island.

The rapid thawing of Greenland also has its downside. The island’s wildlife will be endangered and their distribution altered by the thinning down of ice sheets and short periods of snowfall. Ringed seals and polar bears will move far north. This particular change has also been felt across the globe as sea-levels rise 2.8 millimeters a year. (About 0.5 millimeter is contributed by Greenland.) Studies show that cities located at sea-level and countries like Maldives and huge parts of Bangladesh will be submerged should the present rate of meltdown persists.

A Modern-Day Sweatshop?


2008
03.22

The call center industry in the Philippines is reported to have the highest manpower turnover in the world. At 60 to 80 percent turnover rate, the country’s young billion-dollar industry is reeling from severe human resource losses and has known to employ aggressive campaigns to fill up its ranks with fresh and motivated talents.

BPO companies have been employing all sorts of tactical means to attract applicants in the same manner malls promote their 3-day sale events. Newspaper classifieds are filled with full-page ads by various call centers. Their billboards decorated major highways. Applicant referral bonuses. Headhunting in overcrowded MRT stations. Free english training to attract novices. Everyday, call center offices are filled with aspiring jobseekers from all walks of life, served with free-flowing coffee and sandwiches while hundreds of red-eyed, stressed out and disillusioned agents are being fired or leave these companies gladly.

Retaining employees has been a difficult task of most BPO talent management groups. According to Pinoypress.net, resigning call center agents blame “bad training design, oppressive trainors, too much stress, too much pressure, ‘prison-like’ condition, pay not worth the effort, etc.” Call center agents receive a monthly salary of P11,500 to P13,000. Mandatory benefits such as SSS, Philhealth and Pag-Ibig are being deducted from this meager income. It’s way below the $2,500 pay their US counterparts are enjoying.

US companies find the Philippines an ideal site to start BPOs due to low-cost labor and highly-skilled English-speaking natives.

Marketing Pacquiao


2008
03.22

We were in Anilao, Batangas during the Marquez-Pacquiao boxing rematch last March 15 joining millions of Filipinos gathered to their television sets to watch the fight over GMA 7 and Solar Sports channels. Others opted to watch it live in several cinemas on pay-per-view minus repetitive Pacquiao TV commercials.

Pacquiao TV commercials.

Apparently, Manny Pacquiao is such a huge name in the Philippines most companies would kill each other for to get him associated with their brands. If you saw last week’s fight on GMA 7, you know what I am talking about. In almost everything, there’s Pacquiao – from hamburger, beer, ice cream, distilled water, karaoke microphone, cellular network, pain relievers, shirts to socks. He is also into recording and sold his albums to fanatics. GMA 7 also gave him a TV program to host. There’s a movie, too. And last year, Nike got him to shoot a commercial.

I don’t think Tiger Woods had that much liberty to stamp his name on every brand that came across his sight. He is a bigger star than Pacquiao, scandal-free, clean cut and good-looking, but he seemed content with his multi-year million dollar contract endorsing Nike apparel from golf balls, shoes, caps to shirts and pitching products from brands such as American Express, Buick, Electronic Arts, Accenture and Tag Heuer. In all of these, you’ll never catch him without Nike as his uniform. Nike and Woods have become synonymous.

It’s all about branding and this is where the two superstars differ by miles. Tiger Woods cared about his image and is particularly loyal to one brand. Manny Pacquiao is seizing every money-making opportunity in his prime. He has an entire nation to feed just in case. Tiger Woods does not. I think Pacquiao has just reasons if we soon find local cookware carrying his name.

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